While studying at the Kunstgewerbeschule (Arts and Crafts School) in Zürich, he had begun to sketch a revived Grotesque family based on nineteenth-century grotesques, at the time considered antiquated outside Switzerland. Frutiger disliked purely geometric designs, finding them too rigid, following a common school of thought among Swiss designers of the period. Univers was released after a long period in which geometric typefaces such as Futura had been popular. These typefaces figure prominently in the Swiss Style of graphic design. As all are based on Akzidenz-Grotesk, these three faces are sometimes confused with each other. Univers is one of a group of neo-grotesque sans-serif typefaces, all released in 1957, that includes Folio and Neue Haas Grotesk (later renamed Helvetica). Historian James Mosley has described it as "probably the last major" release of a large family as metal type. The original marketing for the design deliberately referenced the periodic table to emphasise its scope. Originally conceived and released by Deberny & Peignot in 1957, it was rapidly licensed and re-released by Monotype, American Type Founders and others. By creating a matched range of styles and weights, Univers allowed documents to be created in one consistent typeface for all text, increasing the range of documents that could be artistically set in sans-serif type. Past sans-serif designs such as Gill Sans had much greater differences between weights, while Akzidenz-Grotesk and the Franklin Gothic family often were advertised under different names for each style, to emphasise that they were separate and different. Univers Cyrillic Univers Pro Cyrillic 2010įrutiger would go on to become one of the most notable typeface Designer(s) of the 20th century, and Univers proved enormously influential: it was one of the first typefaces to fulfill the idea that a typeface should form a family of consistent, similar designs.Comparison with Akzidenz Grotesk Folio and Helvetica.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |